{"id":141695,"date":"2021-01-21T07:30:12","date_gmt":"2021-01-21T07:30:12","guid":{"rendered":"https:\/\/news.sap.com\/africa\/?p=141695"},"modified":"2023-09-27T18:19:49","modified_gmt":"2023-09-27T18:19:49","slug":"the-role-of-technology-in-unlocking-trade-value-in-east-africa","status":"publish","type":"post","link":"https:\/\/news.sap.com\/africa\/2021\/01\/the-role-of-technology-in-unlocking-trade-value-in-east-africa\/","title":{"rendered":"The Role of Technology in Unlocking Trade Value in East Africa"},"content":{"rendered":"
The latest data – and the region\u2019s continued focus on transforming its key industries, sectors and infrastructure through technology – is giving me hope that the economic outlook is brightening.<\/p>\n
Trade in East Africa has already picked up: according to the Brookings Institute<\/a>, after an initial drop in trade in Kenya during the early months of the pandemic, by July domestic exports were already 12.7% higher compared to the year before.<\/p>\n Impact on trade felt during early days of pandemic<\/strong><\/p>\n That is not to say the pandemic did not have a significant impact on regional trade. For example, Kenya\u2019s highly lucrative cut flower industry was brought to its knees earlier this year. When Europe locked down, it forced the closure of hotels and severely restricted public gatherings including weddings and funerals.<\/p>\n Demand for Kenya\u2019s cut flower exports plummeted from a high of 17,600 tons in February 2020 to a low of 8,000 tons in April<\/a>. Kenya is the world\u2019s third-largest exporter of cut flowers. The industry employs 150 000 people and contributes 1% of the country\u2019s GDP<\/a>.<\/p>\n Flower-only export farms changed their business models by switching to growing vegetables – another of the country\u2019s major horticultural exports – and could generate some revenue by exporting to the country\u2019s European trade partners.\u00a0Local food security was also improved, as produce could be used to feed vulnerable communities struggling with the impact of the pandemic.<\/p>\n Tea exports, Kenya\u2019s second-largest earner of foreign exchange after horticulture, also declined due to the pandemic. Recent data suggests a drop in tea exports from Kenya<\/a> in the period January to June 2020 compared to the same period in 2019.<\/p>\n However, that sector is arguably better equipped to adapt to the immediate challenges. The Kenya Tea Development Agency<\/a>, an industry body that supports more than 600 000 smallholder tea farmers, has been on a sustained digital transformation journey to achieve greater automation in its factories.<\/p>\n The cost-savings and improved revenue resulting from greater efficiencies in the KTDA\u2019s operations is helping it secure local jobs and support the local economy despite the impact of the pandemic.\u00a0This type of technology-enabled resilience is more important now than ever, when an uncertain global outlook means organisations need the agility to adapt to changes in their operating environment.<\/p>\n New agreements, investments unlock trade value<\/strong><\/p>\n Broader initiatives are likely to further support growth in trade in the region. The African Continental Free Trade Area, the world\u2019s largest free trade area by number of countries involved, will eventually connect 1.3 billion people commanding $3.4-trillion in GDP.<\/p>\n The World Bank estimates that trade measures that cut red tape, simplify customs procedures and make it easier for local businesses to integrate into global supply chains\u00a0could drive $292-billion of the expected $450-billion in income gains<\/a>\u00a0from the agreement.<\/p>\n For countries and ports of trade that have updated their infrastructure through investments into new technology, these income gains will be easier to realize.<\/p>\n The Mombasa Port, East Africa\u2019s largest and oldest sea port, is still the main conduit for global sea trade in the region, but a new port in Lamu will further expand the region\u2019s trade capability. The new port will form part of a transport corridor that will connect Kenya to South Sudan and Ethiopia and greatly assist with boosting regional trade.<\/p>\n Ambitious investments into new rail infrastructure also hold immense promise. The East African Railway Master Plan aims to rejuvenate the railways serving Kenya, Tanzania and Uganda, and will add railways serving the rapidly-developing economies in Rwanda and Burundi.<\/p>\n The application of technology in each of these major infrastructure projects will be crucial to their success in the decades ahead.<\/p>\n Key technology priorities for regional trade<\/strong><\/p>\n What should regional trade authorities and organisations prioritize in terms of technology investments to ensure positive growth in trade in East Africa?<\/p>\n