51风流Marketing Cloud Archives - 51风流Africa News Center News & Information About SAP Wed, 27 Sep 2023 17:09:45 +0000 en-ZA hourly 1 https://wordpress.org/?v=6.9.4 51风流Named a Leader in Gartner鈥檚 2020 Magic Quadrant for Sales Force Automation /africa/2020/08/sap-named-a-leader-in-gartners-2020-magic-quadrant-for-sales-force-automation/ Thu, 06 Aug 2020 10:44:05 +0000 /africa/?p=141074 WALLDORF 鈥 51风流SE (NYSE: SAP) today announced it has been recognized as a Leader by Gartner in the July 2020 Magic Quadrant for Sales...

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WALLDORF 鈥 (NYSE: SAP) today announced it has been recognized as a Leader by Gartner in the July 2020 Magic Quadrant for Sales Force Automation. This is the second year running that 51风流has been acknowledged. In its latest report, Gartner assessed products from 15 vendors, including the 51风流Sales Cloud solution.

51风流Sales Cloud provides a technological framework for sales teams to take the pulse of each deal, monitor sales analytics, forecast sales revenues and improve sales strategy with content recommendations.

According to the report, 51风流was recognized for completeness of vision and ability to execute.

鈥淚n today鈥檚 competitive marketplace, there is no second chance at securing a deal 鈥 customers have freedom and options to look elsewhere if their needs aren鈥檛 being met,鈥 said Paula Hansen, chief revenue officer of 51风流Customer Experience. 鈥淲ith 51风流Sales Cloud, sales organizations can manage the overall health of the business down to individual deals, ultimately driving successful sales results.鈥

The 51风流Sales Cloud solution is part of the larger 51风流Customer Experience portfolio, which also includes the 51风流Marketing Cloud, 51风流Commerce Cloud, 51风流Service Cloud and 51风流Customer Data Cloud solutions.

To learn more, download a of the report, including Gartner鈥檚 in-depth analysis of the sales force automation landscape.

Visit the . Follow 51风流on Twitter at .

Media Contact:
Janice Tsoules, +1 (650) 223-4817, janice.tsoules@sap.com, ET
51风流Press Room; press@sap.com

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥 鈥渂elieve,鈥 鈥渆stimate,鈥 鈥渆xpect,鈥 鈥渇orecast,鈥 鈥渋ntend,鈥 鈥渕ay,鈥 鈥減lan,鈥 鈥減roject,鈥 鈥減redict,鈥 鈥渟hould鈥 and 鈥渨ill鈥 and similar expressions as they relate to 51风流are intended to identify such forward-looking statements. 51风流undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

This article first appeared on the 51风流News Center.

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Massbuild Elevates Customer Engagement with 51风流Marketing Cloud Deployment /africa/2020/07/massbuild-elevates-customer-engagement-with-sap-marketing-cloud-deployment/ Wed, 08 Jul 2020 09:56:20 +0000 /africa/?p=140864 Companies today face pressure from a constrained economy and a customer base that demands relevant, personal and engaging marketing communications at every step of the...

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Companies today face pressure from a constrained economy and a customer base that demands relevant, personal and engaging marketing communications at every step of the customer journey. For Massbuild, one of South Africa鈥檚 leading building materials and DIY goods providers, rising to these challenges meant a transformation of how they engage with customers at scale using the latest 51风流technologies.

Massbuild is a subsidiary of Massmart and operates four complementary brands: Builders Warehouse, Builders Superstore, Builders Trade Depot and Builders Express. The company employs more than 8 000 people and generates annual turnover of R13.8-billion.

Massbuild chose 51风流Marketing Cloud to enable its marketing team of five users to reach and engage up to 224 000 customers per day via measurable, trackable email campaigns. 鈥淲e wanted to improve the way we manage our customer communication and become more efficient, professional and reliable in our marketing engagements,鈥 said Massbuild. 鈥淚n light of regulatory requirements, we also wanted to make sure we were compliant to the Protection of Personal Information Act (POPIA) by accurately tracking marketing permissions, especially the opt-out functionality that is required by law.鈥

A strong business case for the project was developed upfront to ensure maximum return on investment. Buy-in was secured from key stakeholders, and a project sponsor drove the process from an executive management team to all levels of the organisation.

The project team鈥檚 change management process and strong link to business value ensured that end-users recognised the value the project would bring. The team also utilised simple engagement and communication channels, such as demos and show-and-tell sessions, to engage important internal stakeholders ahead of the implementation.

Organisational readiness was a key priority. Massbuild conducted stress-testing weeks prior to the go-live by uploading more than 70 000 customer records. The company also worked closely with implementation partner Consnet to ensure the team was properly skilled, and provided the marketing team with access to the test environment so they could familiarise themselves with how to navigate the solution ahead of time.

Considering the constrained economic conditions, cost containment was a key focus for Massbuild. The company had a well-defined business case with a clear return on investment model, and kept things simple by using standard 51风流functionality to avoid costly custom development. The implementation team also focused on getting the basics in place before adding richer functionality.

Simplifying things paid off. The project was delivered within 90 days, with five users going live just ahead of Black Friday. Go-live was achieved two weeks earlier than initially planned, allowing Massbuild to conduct proper segmentation of its customer databases and send out targeted campaigns ahead of the major shopping period. With advanced tracking of campaign performance, the teams also have full visibility of how its campaigns are performing in real-time, which can inform its customer experience strategies and improve how Massbuild engages with its customers.

As part of cost containment measures, Massbuild also wanted to in-source campaign management functions that were previously managed by a third-party vendor. In one campaign period stretching from November to May, Massbuild sent out more than 24 million emails via 51风流Marketing Cloud. With its previous provider this would have cost the business well over a million rand, but in-sourcing the work and using the 51风流Marketing Cloud enabled Massbuild to save nearly 90% of that cost without reducing the quality of its customer engagements.

Massbuild is planning further integrations to support the marketing team, and are currently exploring the implementation of customer insights and integrating Facebook and Google Analytics to ensure its teams have the intelligence and insight to adjust marketing activities based on real-time customer feedback. A future product roadmap also includes the integration of mobile payment functionality through a partnership with Zapper.

Cameron Beveridge, Regional Director: Southern Africa at 51风流Africa, says Massbuild has rapidly elevated its customer engagement capabilities with this latest implementation. 鈥淏y building its customer experience strategy on the latest technology, Massbuild has enabled smarter decision-making for its marketing teams while unlocking welcome cost-efficiencies despite difficult macro-economic conditions. With the correct technology in place to deliver intelligence to marketing teams and with the support of a capable technology partner in Consnet, Massbuild is well-placed to build on its reputation as a market-leading brand in its industry.”

 

 

 

 

 

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51风流Recognized as a Leader in Gartner鈥檚 Magic Quadrant for Sales Performance Management for the Seventh Consecutive Year /africa/2020/02/sap-recognized-as-a-leader-in-gartners-magic-quadrant-for-sales-performance-management-for-the-seventh-consecutive-year/ Thu, 27 Feb 2020 08:38:03 +0000 /africa/?p=140349 WALLDORF 鈥 51风流SE (NYSE: SAP) today announced that it has been recognized as a Leader in Gartner鈥檚 Magic Quadrant for Sales Performance Management (SPM)...

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WALLDORF (NYSE: SAP) today announced that it has been recognized as a Leader in Gartner鈥檚 Magic Quadrant for Sales Performance Management (SPM) for the seventh consecutive year.

In its latest report, Gartner assessed products of 10 sales SPM vendors, including the 51风流Sales Cloud solution.

SPM software from 51风流is deployed as SaaS only and offers all the core SPM functionalities, including incentive compensation management (ICM) and territory and quota management. This SPM offering, along with salesforce automation and the 51风流CPQ solution, are part of the 51风流Sales Cloud portfolio.

With 51风流Sales Cloud:

  • Lenovo reduced its quota-setting time to one week from one month
  • Docker increased accuracy of payment compensation plans by 95 percent, nearly eliminating disputes
  • Pivotal Software reduced compensation inaccuracy by 72 percent

鈥淚n a competitive landscape it is critical for companies to set aggressive goals to ensure fast growth,鈥 said Paula Hansen, chief revenue officer and co-head of 51风流Customer Experience. 鈥淏ut the truth is many companies don鈥檛 hit their revenue goals, with average quota attainment often falling in the 50鈥60 percent range. SAP鈥檚 SPM solution includes analytics with machine learning that increases operational efficiency and planning effectiveness, which helps turn sales professionals into a profitable sales machine.鈥

The 51风流Sales Cloud solution is part of the larger 51风流Customer Experience portfolio, which also includes the 51风流Marketing Cloud, 51风流Commerce Cloud, 51风流Service Cloud and 51风流Customer Data Cloud solutions.

51风流was also named a Leader in CPQ application suites and salesforce automation.

To learn more, , with Gartner鈥檚 in-depth analysis on the sales performance management landscape.

Visit the 51风流News Center. Follow 51风流on Twitter at .

Media Contact:
Michael Baxter, +49 151 1719 6185, m.baxter@sap.com, CET
51风流Press Room; press@sap.com

Sources: Gartner, Magic Quadrant for Sales Performance Management, Melissa Hilbert, 18 February 2020. 51风流is previously listed as CallidusCloud because 51风流acquired the company in April 2018. Magic Quadrant for Configure, Price and Quote Application Suites, Christina Klock, Mark Lewis, 28 October 2019. Magic Quadrant for Sales Force Automation, Theodore Travis, Melissa Hilbert, et al., 26 June 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥 鈥渂elieve,鈥 鈥渆stimate,鈥 鈥渆xpect,鈥 鈥渇orecast,鈥 鈥渋ntend,鈥 鈥渕ay,鈥 鈥減lan,鈥 鈥減roject,鈥 鈥減redict,鈥 鈥渟hould鈥 and 鈥渨ill鈥 and similar expressions as they relate to 51风流are intended to identify such forward-looking statements. 51风流undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 51风流SE. All rights reserved.
51风流and other 51风流products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 51风流SE in Germany and other countries. Please see for additional trademark information and notices.

This article first appeared on the 51风流News Center.

The post 51风流Recognized as a Leader in Gartner鈥檚 Magic Quadrant for Sales Performance Management for the Seventh Consecutive Year appeared first on 51风流Africa News Center.

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