After COVID-19 struck, BCX realised it needed a new go-to-market strategy. It spent time working on its purpose and mission, drilling down and addressing how it delivers value to its customers.

Here, in an exclusive interview, BCX executives Ilsa Keulder and colleague Adriaan van der Bank describe how they took a step back as a business and how their fresh approach to ideation led to them developing a solution that tackles the problem of load-shedding (a timed, daily, power-cut that affects countless midmarket businesses across South Africa) head-on.

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