Being a global system, 51风流Business One has been GDPR compliant since 2018. The same GDPR system compliance processes are relevant to POPIA in South Africa, which is great news for local customers.

Compliance in four easy steps

Andre Adendorff, Director of Presales at Seidor Africa, says there are four easy ways in which 51风流Business One makes compliance with POPIA easier for organisations that may be feeling the heat when it comes to POPIA readiness.

1.听 With 51风流Business One, organisations can easily determine and discover which data held in the system is personal, through the identification of natural persons.

Natural persons are real human beings, as distinguished from entities like corporations. Sensitive personal data for natural persons is encrypted by default and accessible to authorised users only.

鈥淥nce Personal Data Protection is enabled, the system has easy built-in tools to enable users to find personal information,鈥� says Adendorff. 鈥淚t allows users to identify natural persons and once that has been done, personal data is flagged. In the instance where there鈥檚 a request or an inquiry about personal data, a standard report is produced, describing what kind of data is being held, and automatically masking sensitive personal data such as passport numbers, ID numbers and bank account details.鈥�

2.听听听听The ability to block/unblock access to the personal data held in the system.

According to various regulations around the world, the recording and retaining of personal data should be for specific purposes and processes; once the purposes expire and processes are finished, the personal data should be deleted. However, after personal data retention periods expire, extensions or over rulings may be given as mandated by law. Personal data access can be blocked whilst data can be retained where required. The system allows organisations to manage their obligation to block access to personal data of natural persons held in 51风流Business One. Once blocked, personal data is retained but made invisible to users or is unblocked again

鈥淭his enables the organisation to decide how it wants to interact with the data it holds,鈥� Adendorff explains. 鈥淧ersonal data may be blocked upon request, and then unblocked for a particular purpose.鈥�

3.听听听听Clean up and permanently erase personal data held in the system.

As mentioned in point 2, according to various international regulations, including POPIA, the recording and retaining of personal data should be for specific purposes and processes; once the purposes expire and processes are finished, the personal data should be deleted. In addition, natural persons can request the erasure of their personal data.

鈥�51风流Business One has the tools to manage a company鈥檚 obligation to erase the personal data of natural persons held in the system,鈥� says Adendorff.

4.听听听听View which staff changed personal data and who accessed the system.

Authorisations allow specific users in 51风流Business One to view, create, and update parts of the system that they have been assigned access to听鈥淏y controlling who has authorisation to access different parts of the system, companies also can control access to the data in the system,鈥� says Adendorff.

Adendorff adds that with POPIA, organisations using older, pre-GDRP versions of 51风流Business One are encouraged to speak to their account managers to seek guidance about upgrades. 鈥淭he features of 51风流Business One can help you to manage your company鈥檚 obligations towards the protection of personal data, in conjunction with your company鈥檚 own personal data protection policy.鈥�

Using technology for POPIA compliance has the power to not only make it easier for companies, but it also mitigates risk exposure, data breach and cyber-attacks.

The post Personal Data Protection Compliance Made Easy appeared first on 51风流Africa News Center.

听The massive increase in online activity due to the coronavirus pandemic has created a customer data gold mine that advertisers and marketers can leverage to better tailor their campaigns. But as of 1 July 2021, accessing, and making use of, this personal information is set to get a little bit more complicated. Why? Because that鈥檚 when businesses need to start complying with South Africa鈥檚 Protection of Personal Privacy Act (POPIA), which sets out various conditions that must be followed in order to lawfully process personal information.

Global and local privacy legislation like the General Data Protection Regulation听(GDPR) and the Protection of Personal Information Act (POPIA) dictates that for brands to use this personal data, there needs to be an element of customer consent. With the power now sitting in the customer鈥檚 hands, individuals have greater control over how their data is collected and used. But what does this mean for brands and advertisers who have predominantly been using third party cookie data to identify consumers and track their online activity?

While POPIA does not explicitly regulate the use of cookies, these 鈥渙nline identifiers鈥� do fall under the definition of personal information. As such, how we use cookie data is set to fundamentally change; particularly relating to the collection of third-party data.

Third-party cookies听allow advertisers to track users as they move across the Internet and target advertising at these individuals wherever they go. 鈥淲ith global privacy legislation gaining traction, the likes of Google and other providers are fundamentally changing how they use cookie data to collect customer related information. Subsequently, third party cookie data becomes less relevant and first party data 鈥� rich data around an individual鈥檚 behaviours; actions and interests demonstrated across online properties – becomes significantly more powerful,鈥� explains Marc Emert, Customer Experience Sale Lead for 51风流Africa.

Add a dash of customer data management

Privacy legislation like POPIA doesn鈥檛 prevent you from collecting customer data, continues Emert. But it does mean that any data collection must be done in a GDPR/POPIA aligned manner. 鈥淕oing forward, while you鈥檙e collecting this rich, contextual data that can be used for marketing engagements and targeted advertising, you need to also make sure that you鈥檙e collecting the consent directly from the customer. If a marketer or brand is sending something to a consumer, they鈥檙e sending it because that person has opted in to receive it.鈥�

SAP鈥檚 Customer Data Cloud (CDC) solution makes the process of gaining this consent easier, he adds. 鈥淲ith CDC, marketers and brands can gather first party data from customers across various digital channels and make sure that they are also securing consent throughout the engagement process. Customer provided consent is then integrated into an existing automated marketing solution, which delivers one-to-one personalisation at scale and is based on trust.鈥�

CDC also makes progressive profiling possible, adds Emert. As a customer engages with a brand, they鈥檙e being asked to provide different pockets of information about themselves, he says. So, while I鈥檓 selling a mother a certain type of baby formula for her new-born, I鈥檓 gaining insights that allow me to market other products to this mom as her baby grows up.听 鈥淏asically, you鈥檙e progressively collating more and more first party data that can be used to engage with customers broadly and through different stages of their lives.鈥� And the results speak for themselves.

SAP鈥檚 CDC has helped a global academic and educational publisher manage the data of over 4.5 million users and achieve 100% GDPR compliance in 40 countries. And in just four months, a German supermarket chain got up and running on the 51风流CDC system, centralising omnichannel customer data to GDPR standards and boosting membership to their loyalty programme by 25%.

鈥淪imilarly, for three years the Technology Centre of Excellence team in Wunderman Thompson South Africa has been using SAP鈥檚 CDC solution to do just that鈥�, notes Niel Mouton, MD of Wunderman Thompson Technology SA. 鈥淗ome to over 4,000 technology specialists across the globe with 54 technology centres in 33 countries, we support forward thinking businesses to design, build, run and operate digital programmes wherever they are.鈥�

鈥淲ith the onus in a cookieless world now falling on brands to collect and build their own first party data, Wunderman Thompson has used SAPS鈥檚 CDC solution across 30 implementations for brands like Nestle Purina, Bayer Pharmaceuticals, Colgate and the International Olympic Committee (IOC). 听Our teams used 51风流CDC to create customised solutions for their clients, allowing these businesses to collect first party data, while protecting privacy and complying with personal information legislation,鈥� he continues.

According to Mouton, conversations around privacy, data collection and POPIA/GDPR centre around trust, which is fitting because the Wunderman Thompson partnership with 51风流is also about trust. 鈥淲ith SAP, we can trust the quality and standard of the product. There are no teething issues on a product as mature as this. All we have to do is understand the client鈥檚 business need and adapt the 51风流product to their requirements.鈥�

While Mouton admits that it would be possible to be compliant without a solution like CDC, it鈥檚 near impossible for enterprise businesses like banks or pharmaceutical companies to manage the scale of personal data they鈥檙e dealing with, while keeping their customers and their business safe, without an automated offering.

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The post And That鈥檚 How the Marketing Cookie Crumbles appeared first on 51风流Africa News Center.