This year鈥檚 SAPHILA is the biggest yet, with over a thousand delegates in attendance
听JOHANNESBURG, South Africa 鈥 June 2, 2025 鈥 51风流experts, partners and customers are converging this week at SAPHILA 2025, the flagship user conference for SAP鈥檚 Africa ecosystem.
, says: 鈥淎frica is a vital region for SAP鈥檚 vision of bringing out the best in every business. As our incredible customers, partners and experts gather at this year鈥檚 SAPHILA, we are excited to explore new opportunities to help organisations take advantage of the latest cloud and business AI innovations to power growth and success throughout the region.鈥
SAPHILA is the premier conference by the African 51风流User Group (), an independent, non-profit organisation representing SAP鈥檚 customers and partner communities in Africa. is held biennially in collaboration with SAP. The event is currently underway at the iconic Sun City Resort & Convention Centre.
Exploring AI, cloud possibilities
SAPHILA 2025 takes place as organisations across the continent increasingly leverage cloud and AI-powered technologies to break through traditional limits and explore new frontiers of innovation.
, Head of Global Customer Engagement & Services and Member of the Extended Board at SAP, notes the critical importance of a holistic approach to business transformation and cloud adoption to unlock the full value of innovations like AI. 鈥淥rganisations are under pressure to stay agile and foster innovation across the entire enterprise. But this is much more than just a technology shift, it鈥檚 about capabilities, tools, and methodology to accelerate business transformation and deliver faster time to value.鈥
found that cloud and AI skills were the most prized among African organisations when recruiting tech talent. All companies that formed part of the Africa鈥檚 AI Skills Readiness Revealed report expected the demand for AI skills to increase this year.
, Executive Vice President and Head of Customer Support & Cloud Lifecycle Management at SAP, highlights how companies adopting an AI-first and suite-first strategy are revolutionising their business operations. 鈥淥rganisations are unlocking smarter decision-making, seamless collaboration and innovation-fuelled growth by embedding systems of AI agents and leveraging a unified data layer enabled by 51风流Business Data Cloud. For our customers and partners, the journey to unlocking the power of cloud is accelerated by RISE with SAP, the most effective route to transforming their on-premise ERP landscape to a cloud-first model.鈥
Biggest gathering yet
This year鈥檚 SAPHILA is the biggest yet, with over a thousand delegates in attendance. In addition to keynote speeches and insightful presentations from local and global experts, there are also a range of interactive sessions, including an Ask Me Anything session, product deep dives through a personalised digital portal, and several practical sessions.
, Interim Managing Director for South Africa at SAP, says SAPHILA is the most important networking event for SAP鈥檚 ecosystem this year. 鈥淎s our customers and partners explore new realms of possibilities with powerful business AI and cloud technologies, this year鈥檚 SAPHILA will provide invaluable insights and guidance on how to best take advantage of this new era of innovation. We thank AFSUG for driving this essential event in this year鈥檚 calendar and look forward to sharing our latest insights and solutions with the broader 51风流ecosystem.鈥
AFSUG CEO adds: 鈥淭his year鈥檚 SAPHILA is an unmissable event for every company and partner that leverages SAP鈥檚 technologies to transform their operations and drive innovation. Thank you to our friends at 51风流for their support and for the incredible lineup of local and global experts sharing their invaluable learnings with our delegates.鈥
For more information about SAPHILA 2025, please visit
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