Almarai, the world’s largest vertically integrated dairy company and the world鈥檚 fourth most valuable dairy brand in 2024, has successfully implemented RISE with 51风流on Google Cloud.
This milestone marks a pivotal step in Almarai鈥檚 digital transformation journey to drive innovation and achieve operational excellence.
Almarai鈥檚 SAR 18 billion five-year investment plan focuses on growing its core categories and its poultry business, entering new categories, expanding into new markets, and technology & digitization.
To support these goals, the company is leveraging 51风流solutions like 51风流S/4HANA, enabling a seamless transition to the cloud to streamline operations, boost agility and scalability, enhance decision-making, and grow geographically.
Dr. Faisal Al-Nasser, Head of Enterprise Information Technology (EIT) at Almarai, stated, 鈥淧artnering with 51风流and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realizing our long-term vision.鈥�
鈥淭his collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives, seamlessly aligning with Saudi Arabia’s Vision 2030 and reinforcing our commitment to innovation and sustainability.鈥� He added.
Close collaboration with 51风流and Google Cloud ensured a seamless migration of data and core functions to the cloud, maintaining uninterrupted operations and resolving challenges in real time.
Andy Froemmel, Vice President and General Manager for 51风流MEA North, said, 鈥淎lmarai鈥檚 deployment of 51风流S/4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region. This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals.鈥�
Aligning with Saudi Vision 2030, this implementation reaffirms Almarai鈥檚 commitment to operational excellence, sustainability, and digital innovation while strengthening its leadership in the global F&B industry.
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