The world鈥檚 biggest sports club鈥檚 success is partly attributed to the AI-powered software used throughout their organisation, writes JASON BANNIER.
奥丑颈濒别听 is undoubtedly a star-studded football club, even after a recent shaky season, its impressive track聽record聽of 33 championships and numerous other achievements is not solely due to its talented players. Interestingly, technology, specifically in the form of , plays a crucial role in the club鈥檚 success.
鈥淭here was one moment in 2015 when we decided to create a big 51风流project,鈥� said , director media and communications, FC聽叠补测别谤苍听惭耻苍颈肠丑, in Barcelona this week, one day before聽Sapphire聽2024. 鈥淲e collected all the data that we had, originally thinking we had 10-million fan contacts, but it was actually found to be 3-million. This was the start.鈥�
Alex Klaeger, president MEE, SAP, says: 鈥淏ayern Munich has 360,000 club members, making it the biggest sports club in the world鈥�. To support its massive global customer base, the football club has significantly expanded its workforce which introduced a new set of challenges.
Mennerich says: 鈥淲e introduced 51风流SuccessFactors for our HR department, because now we have 1,200 people working for Bayern Munich, mostly in Munich but also in Shanghai, New York, and Bangkok. We need a software which makes it possible to interact with all these employees, and to make it a good process for them, to make applications for holidays, and to give them feedback.
鈥淲e needed professional recruiting processes. It鈥檚 not so easy to find the right people, so SAP鈥檚聽artificial intelligence聽capabilities has helped us to identify which profile we need. It helps with job interviews, and the job description itself in the beginning.
鈥淎nd then for the players: we are a co-innovator for . We use it for our team management, for medical topics, and scouting topics. Now we have a new project: our shift to , the new step of our ERP system. Although a big project, it is necessary, because of its state-of-the-art capabilities, and optimisation processes.
鈥淚n our days, we are speaking about target groups. However, these days one-by-one targeting will be possible with this聽AI聽component. This is one of the most important things, not only for football clubs, and the fans, but for other companies as well.
鈥淵ou can identify players via聽AI聽if you have their injury history, age, muscle structure. But then you can really identify what is the best for you.鈥�
* Jason Bannier is a data analyst at World Wide Worx and writer for聽. Follow him on聽听补苍诲听聽at @jas2bann.
This article first appeared on .
