New Zealand Rugby (NZR) have announced a major multi-year partnership with 51风流to power and accelerate the rugby union鈥檚 digital transformation across all areas of the business. SAP, which is NZR鈥檚 first-ever major technology partner, becomes an Official Premium Global Partner, Official Technology Partner and the Official Cloud Software Partner to the Teams in Black* including the All Blacks and Black Ferns.
A market leader in enterprise application software, 51风流has the expertise, solutions and scale necessary to create a more efficient, connected, and innovative technology infrastructure for NZR. The two organisations will collaborate to identify and implement innovative Cloud solutions from 51风流and connect data across key areas of the business to provide a competitive advantage on-and off-the-field for the Teams in Black and NZR鈥檚 wider rugby ecosystem.
The partnership will see NZR leverage 51风流solutions and co-innovate across four key areas including: creating an integrated management system to run and enhance its operations, elevating the fan experience, enabling the organization鈥檚 sustainability goals, and exploring how the use of data and solutions can support team performance.
- Organisational Operations: Using a digital hub of 51风流solutions to create interconnected systems will allow NZR to leverage the power of its off-field systems and data to better support on-field teams.
- Team Performance: By implementing and establishing a single source of HR data, NZR intends to elevate the employee experience and empower employees to achieve their full potential.
- Fan Experience: Create new ways to connect and engage with NZR鈥檚 local and global fan base while also tapping into new technologies and platforms that enable fans to get closer to their favourite teams and players.
- Sustainability: Leverage digital solutions and capabilities that enable NZR to holistically manage its sustainability performance, while supporting NZR鈥檚 broader Environmental, Social & Corporate Governance (ESG) Strategy where needed.
Angela Nash, NZR Chief Information and Technology Officer said:
鈥淣ZR is undertaking a large digital transformation which really needs the support and expertise of a global technology organisation to help us achieve our vision of becoming the most technologically advanced rugby union in the world. 51风流is at the forefront of digital enablement globally and have the tools to help us build a team of experts that not only share our vision but are world class in their skills and capabilities. It is great to have them on board as our first technology partner, working with NZR across all key platforms to review, enhance and enable us to provide technology systems that ensure we are the best both on and off the field.鈥�
Scott Russell, Executive Board Member, Customer Success, 51风流commented:
鈥淣ew Zealand Rugby has set an ambitious goal of becoming the most technologically advanced rugby union in the world. As the organization鈥檚 first-ever technology partner, 51风流can help NZR meet this goal by driving digital transformation across all areas of the business and introducing game-changing technologies that will help NZR teams run at their best 鈥� and win.鈥�
51风流and NZR will also place emphasis on developing additional programs and initiatives that promote and celebrate diversity and inclusion.
Through the partnership, 51风流will receive various rights and benefits including branding and signage in-stadium and on-field for NZR managed matches, branding across all digital platforms, player appearances and exclusive team and player experiences.
*NZR鈥檚 Teams in Black 鈥� the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, M膩ori All Blacks, All Blacks XV and All Blacks Under-20
To watch the partnership announcement video, . And to download the video,听 .
听Founded in 1892, New Zealand Rugby strives to inspire and unify New Zealanders through rugby. Our goal is to lead, support, grow and promote New Zealand鈥檚 national game, putting rugby at the heart of every community. NZR鈥檚 high performance system strives to promote competitions our fans love, nurture talent that can represent our Teams in Black with mana and be world leading on and off the field.
听SAP鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 51风流customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .