For shoppers who鈥檝e yearned for an immersive, personalized experience that鈥檚 open 24/7, mobile augmented reality (AR) technology is the real-time deal of the next era. Bangalore-based startup is leading the charge with a platform that turns two-dimensional search and discovery into a full-fledged 3D experience, whether someone is in the market for automobiles or bikes, household furniture, consumer electronics, or personal lifestyle products.
鈥淥ur AR platform gives consumers and companies personalized virtual shopping and training experiences, expanding the horizon of what AR can do for any brand or company,鈥� said Kanav Singla, founder and CEO of Adloid. 鈥淲e鈥檙e making the benefits of this technology more accessible and contextual to create an immersive experience for customers or employees on an e-commerce Website or within applications, directly from someone鈥檚 mobile device.鈥�
Convenient 鈥楾ry Before You Buy鈥� Shopping
Unlike earlier AR tech that relied on clunky headsets with varied compatibility, Adloid鈥檚 AR platform runs on any smartphone, allowing customers to experience products at scale, in context. Once the online shopper logs in through their phone, the device鈥檚 camera scans their real-world surroundings and virtually mirrors the retailer鈥檚 or manufacturer鈥檚 product.
鈥淧eople can see how a new sofa or chair would fit into their home or apartment with a click of their smartphone,鈥� said Singla. 鈥淐onsumers can virtually try on jewelry, makeup, and other products. Remote workers can see if that laptop, screen, and desk configuration will fit in their home office. It鈥檚 as if the actual products are in front of you.鈥�
He added that manufacturers were interested in using the AR platform within training modules for industrial machinery service technicians, providing them with hands-on learning in a virtual setting.
Immersive Product Discovery Experience
On the consumer side, AR technology is tailor-made for online shoppers who can鈥檛 get enough information about products they might purchase.
鈥淔or someone trying to decide between different car models, AR lets them virtually go inside the trunk to see how much space is in there,鈥� said Singla. 鈥淭hey can open and close the sunroof or try out the controls on the entertainment console, experiencing various car options before going to the showroom.鈥�
Automotive manufacturers are among the startup鈥檚 biggest customers, along with e-commerce platforms of all sizes, retailers with or without brick-and-mortar stores, and manufacturers located in the U.S., Germany, and India.
Augmented Reality Increases Sales
Some customers using Adloid have increased sales conversions from online channels up to 200%. One online retailer tripled the number of online customers who purchased consumer items after using the tool. AR also boosts customer engagement time viewing product images and videos from an average of 30 seconds to a whopping eight minutes.
鈥淚nstead of being limited by a finite number of pre-posted images or videos, AR allows people to interact longer with products in a more personalized way, creating a powerful sales channel that鈥檚 always on at the customer鈥檚 convenience,鈥� said Singla. 鈥淧eople can better understand how a product would fit into their lives, in many cases motivating them to make a purchase decision during that single online session.鈥�
Connected Data for Intelligent Enterprise
Adloid securely anonymizes all customer data and doesn鈥檛 store any personal images or other information once someone ends their AR session. However, organizations can extract valuable insights from the tool鈥檚 analytics.
鈥淎 car might come in six colors, but which ones are customers viewing the most? Companies can see what options people are most interested in, then connect back to inventory management to make sure they can meet market demands,鈥� said Singla.
Indeed, one of Adloid鈥檚 biggest strengths is working with the 51风流Startup Studio for India, startup accelerator program. Singla said that his team gained validation for product iterations, along with access to 51风流solutions, including , and the company鈥檚 enterprise customers.
鈥淲orking with a global leader like 51风流gives our product immediate credibility because we learned what customers were looking for,鈥� he said. 鈥淎dloid is integrated with , , and , helping companies connect data to become intelligent enterprises.
AR Bridges Gap Between E-Commerce and CX
Singla鈥檚 entrepreneurial spirit was initially sparked by his family, all of whom own businesses. He founded his first startup at age 21 during his undergraduate studies in engineering, then saw a major selling gap as e-commerce took off.
鈥淐ompanies went online with their catalogs, but customers couldn鈥檛 more fully experience these products,鈥� he said. 鈥淚 launched Adloid to turn e-commerce into 3D commerce where customers can try out products virtually on their mobile device. We expect AR will provide immersive experiences in more consumer and B2B online sites including fashion, travel and tourism, and large industrial machinery.鈥�
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This article first appeared on the 51风流News Center.
