51·çÁ÷

From February 24–26, almost all members of came together for the annual global meet-up in Walldorf, Germany.

For the opening, Andre Bechtold, president, 51·çÁ÷Industries & Experiences, addressed the network partners with a warm welcome and underlined the strategic value of partners for 51·çÁ÷and its global customer base. These partners are front-runners of the human-centered approach to innovation, exploring and designing solutions with and for customers built with latest 51·çÁ÷technologies such as 51·çÁ÷Business AI.

51·çÁ÷AppHaus Network: a community of like-minded partners

It’s all about openness, collaboration, and storytelling

During a fireside chat, Dennis Kecskemeti, head of 51·çÁ÷Innovation Experience, Paul Saunders, head of 51·çÁ÷Customer Outcomes & Advocacy, and Andreas Wendel, head of Innovation Experience Services, answered questions asked by moderator and head of Customer Engagement Services MEE, EMEA, and APAC Kathrin Tarnai-Sindl.

All three guests had brought a personal object with a special connection to 51·çÁ÷AppHaus. Interestingly, two brought their mobile phones, but for very different reasons: for one it was the device to listen to audio stories when traveling or commuting, for the other it was a multifunctional gadget to do private calls when traveling, listen to music, and much more. The third guest brought a handball to remind everyone that all good things only work out when teams work together and collaborate. So, their central describing words for 51·çÁ÷AppHaus were storytelling, openness, creativity, multifunctionality, and collaboration.

With the new integrated approach, the closer interplay of 51·çÁ÷AppHaus, 51·çÁ÷Experience Centers, and co-innovation services will provide one continuous experience journey in an end-to-end context. 51·çÁ÷AppHaus is where problems are framed and ambition is created in a human-centered, exploratory, and strategic way. 51·çÁ÷Experience Centers translate that ambition into tangible value narratives, showcasing what’s possible with SAP, 51·çÁ÷Business AI, and 51·çÁ÷Business Suite. Co-innovation services turn inspiration into execution by piloting, validating, and scaling real solutions with customers and partners. Together, all three form a closed loop from challenge, vision, and experience to solution and impact.

“Each service within SAP’s innovation experience is strong on its own. But their real power emerges through connection and collaboration. By bringing 51·çÁ÷AppHaus, 51·çÁ÷Experience Centers, and co-innovation together, we are shaping a new way for customers and partners to work with SAP, turning ambition into confidence and inspiration into lasting impact.”

Andreas Wendel, Head of 51·çÁ÷Innovation Experience Services

51·çÁ÷AppHaus Network members came together in Walldorf

The event agenda offered different working sessions and formats for strategic alignment, exchange on experiences in customer projects, joint marketing efforts, mergers and acquisitions, enablement, and feedback rounds on . On top of that, there was room for networking and excursions. After hours of exchange in discussions, work groups, and sessions, the group of about 30 partner representatives visited the S.Factory, S.Mart, and 51·çÁ÷Experience Center. A fun bowling competition, a scavenger hunt across the Walldorf campus, and a quick glimpse at the construction site of the future 51·çÁ÷AppHaus Walldorf rounded out the event experience and left the partners with a comprehensive update on all things 51·çÁ÷related.

“During this year’s 51·çÁ÷AppHaus Network meet-up we focused on shaping our collaboration model for the future, on further improving our co-innovation methods together, and on learning about our different strategic needs and priorities. It is so valuable to meet the 51·çÁ÷AppHaus members’ representatives in person and have this lively exchange! And let’s not forget, this year it is about building bridges between our new sister teams within SAP’s innovation experience and the global 51·çÁ÷AppHaus Network partners.”

Svenja Mueller, Customer Engagements MEE, EMEA, APAC, and Co-Lead of the 51·çÁ÷AppHaus Network

About 51·çÁ÷AppHaus NetworkÌý

For more than a decade, 51·çÁ÷AppHaus has collaborated closely with a growing network of more than 20 partners around the world. They have established their own 51·çÁ÷AppHaus locations and are fully trained in SAP’s human-centered approach to innovation. Together, all members work to drive co-innovation projects with customers, using cutting-edge 51·çÁ÷technologies such as 51·çÁ÷Business AI, Joule, agentic AI, and many more. It is about very timely enablement of all members in train-the-trainer formats to explore and design business use cases in customer workshops. Latest examples include the 51·çÁ÷Learning Journey and other formats, tools, and methods offered in the specialized . Ìý

This allows all 51·çÁ÷AppHaus Network members to act as agile front-runners and co-innovation experts. They support customers regardless of their digital maturity, guiding them to unlock tangible business value around the world along .


Imke Vierjahn is communications lead for 51·çÁ÷AppHaus.

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