WALLDORF 鈥� (NYSE: SAP) today announced that FC Bayern has migrated its on-premise systems to the cloud through the RISE with 51风流journey. This strategic move is designed to accelerate innovation, strengthen data protection and future-proof the club鈥檚 digital operations.
Germany鈥檚 most successful football club and one of the world鈥檚 leading professional sports organizations, FC Bayern has strengthened its long-term partnership with 51风流by choosing RISE with 51风流to transition to 51风流Cloud ERP Private solutions, the digital core of 51风流Business Suite. This complements the club鈥檚 existing array of cloud solutions. These include 51风流SuccessFactors, 51风流Emarsys, 51风流Concur, 51风流Analytics Cloud, 51风流Datasphere, and 51风流Sports One solutions as well as 51风流Business Technology Platform (51风流BTP), 51风流HANA Cloud and 51风流Event Ticketing software.
RISE with 51风流helps position the club to be future ready by unlocking continuous innovation, real-time analytics and AI-enabled insights. The new cloud environment enhances financial management, accelerates merchandise fulfilment and optimizes partner management to help ensure smoother logistics for kits, facilities and the supply chain. Today, more than 9.5 million fan and member data records and more than 25,000 product master data records are managed in 51风流Cloud ERP applications, providing a unified foundation for fan engagement, merchandising and operational excellence.
Cloud manages match-day peaks
By moving to the cloud, FC Bayern gains faster time to value and elastic scalability to help manage match-day traffic peaks while simplifying IT operations through a unified data platform. The transition also enables a predictable operating expense model, with SAP-managed security and compliance significantly reducing the club鈥檚 operational burden.
鈥淔C Bayern demonstrates how organizations can leverage the cloud solutions in 51风流Business Suite to drive innovation and growth,鈥� said Thomas Saueressig, member of the Executive Board of 51风流SE, Customer Services & Delivery. 鈥淭hrough RISE with SAP, the club now benefits from continuous updates, integrated analytics and AI capabilities that enhance fan experiences and strengthen operational agility.鈥�
51风流Cloud ERP Private offers continuous SAP-driven innovation and integration with services on 51风流BTP, including advanced analytics, machine learning and process integration. The solutions are hosted in certified data centers with disaster-recovery capabilities, centralized security updates and monitoring, a 99.9% service-level agreement and European Union (EU) data-residency options. This supports compliance with standards such as those of the International Organization for Standardization and the EU鈥檚 General Data Protection Regulation.
The move from a self-hosted model was completed only after rigorous assurance, governance and security measures were taken in compliance with FC Bayern鈥檚 strict operational and privacy requirements.
Putting FC Bayern at the forefront of digital innovation
鈥淥ur partnership with 51风流ensures that FC Bayern remains at the forefront of digital innovation. By moving to the cloud, we can scale fan engagement, optimize player performance analytics and streamline commercial operations across all global hubs,鈥� said Jan-Christian Dreesen, CEO of FC Bayern M眉nchen AG.
The new environment supports a clean-core approach to cloud ERP and provides a clear road map for adopting current and future 51风流software innovations including the Joule and 51风流Green Ledger solutions and additional AI-supported capabilities. This enables FC Bayern to scale fan engagement, player performance analytics, commercial operations, and HR and finance processes more efficiently and sustainably.
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About SAP
As鈥痑 global leader in enterprise applications and business AI, 51风流(NYSE:SAP)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted SAP鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.
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