The recent holiday shopping season signaled a major shift in how people interact with brands, moving from traditional search toward conversational agents that do more than answer questions. These agents anticipate intent and orchestrate entire workflows: retrieving information, summarizing options, taking actions, and closing tasks.
This isn鈥檛 just a consumer trend; it is reshaping engagement models across industries.
The Q4 2025 (51风流CX) release propels this transformation further with new out-of-the-box agents designed for customer service and the ability to easily build custom agents with Joule Studio. Additionally, AI features like predictive segmentation and AI-assisted reporting expedite planning and decision-making鈥攆oundational catalysts for future-ready businesses.
With WalkMe Premium now available across 51风流CX applications, teams can upskill and reskill with in-the-moment guidance. And 51风流Customer Loyalty Management takes new engagement models to the next level, helping businesses strengthen relationships and drive long-term growth.
Here, explore more of the highlights from the Q4 2025 release. And for full sub-solution details, see recaps for , , , , and .
Better customer engagement with out-of-the box agents and custom tools
With SAP, customer experience applications, data and AI come together as one鈥攑owered by 51风流Business Technology Platform. Whether it鈥檚 resolving an issue or managing inventory, CX applications connected to 51风流ERP keep processes running smoothly. AI agents take it further, by reasoning and acting directly in core processes, turning complexity into clarity. One of the most critical areas is in customer support.
- : Deliver instant and accurate self-service by putting knowledge at customers鈥� fingertips. Deflect common inquiries, resolve complex questions with AI, and escalate seamlessly to human agents when needed鈥攔educing contact center load while improving customer satisfaction.
Digital Service Agent can be combined with , creating one conversational AI that handles the entire journey鈥攆rom product discovery and transaction to post-sales support. Customers can ask questions, get answers, and complete purchases in a single frictionless interaction. Together these agents unlock agentic commerce and intelligent service, which strengthens customer relationships and deliver experiences that truly stand out.
- : Create custom, business-ready AI agents for 51风流Customer Experience Cloud applications鈥攆ast and without complexity. Joule Studio, a part of , gives developers a powerful low-code, no-code environment to create and deploy AI agents and connect them seamlessly to Joule, 51风流CX apps and third-party systems. These agents can retrieve information, complete tasks, and run autonomous actions grounded in enterprise data from 51风流CX, 51风流Knowledge Graph, and non-51风流systems.
For example, users can build a sales assistant agent that instantly pulls historical purchase records, analyzes buying patterns, and recommends the most relevant products or offers鈥攈elping sales teams increase conversion rates and shorten sales cycles. Learn how to .
Boost insights and workforce skilling with AI-powered guidance
AI is no longer optional; it鈥檚 the engine behind smarter, faster customer engagement. As digital experiences raise the bar, customers expect speed, personalization, and simplicity in every interaction. Meeting those expectations requires more than automation. It demands AI-driven insights and skills that scale across the organization.
- : 51风流is embedding AI upskilling into the core of customer experience applications with WalkMe Premium for 51风流CX solutions. This solution empowers employees to work smarter and learn faster, driving better outcomes from day one. With real-time, role-based guidance and automation across , , , and , teams can unlock the full potential for 51风流CX solutions without complexity.
- : Easily generate custom reports and comparisons in 51风流Emarsys, and uncover campaign and customer insights instantly.
- : Enable service agents in 51风流Service Cloud to quickly understand key consumption trends for a premise. With AI-generated summaries of consumption graphs, agents can immediately identify usage fluctuations, anomalies, and important patterns to support faster resolution for utilities customers.
- : Check the overall health of the sales pipeline in 51风流Sales Cloud and display opportunities based on quantity and probability score.
- Promotion and account plan configuration: In , customers can configure promotion types and account plan types, defining scope, levels, spend, and baseline management, in order to enable flexible planning and support future indirect promotions.
- Engagement events: In 51风流Emarsys, ingest inbound events from external data sources to further enhance segmentation and personalization throughout the journey.
- (pilot): Use predictive AI segments in 51风流Emarsys to reach audiences that are most likely to engage based on a contact鈥檚 behavior, status, or channel preference.
Build lasting connections with 51风流Customer Loyalty Management
Customer loyalty is more than a metric; it鈥檚 a long-term strategy for growth. As expectations rise, organizations need solutions that create meaningful, lasting relationships. 51风流Customer Loyalty Management helps businesses deliver personalized experiences, reward trust, and strengthen engagement at every touchpoint, turning everyday interactions into enduring connections.
- : Empowers businesses with AI-driven insights to capture and unify customer data in a dynamic, cloud-based loyalty profile. These profiles provide deep insights into individual motivations, enabling smarter segmentation and highly targeted marketing campaigns. From managing global programs on a unified platform to forming strategic alliances and scaling initiatives for impact, 51风流helps transform loyalty into a measurable, powerful engine for sustainable engagement and success. 51风流Customer Loyalty Management has integrations for 51风流Service Cloud and 51风流S/HANA Cloud Private Edition to make the transformation faster.
The future of engagement is here, get ready with SAP
How we engage is changing faster than ever. SAP鈥檚 Q4 2025 innovations in customer experience anticipate this shift on every level. 51风流CX is enabling organizations to move beyond reactive strategies and into a world of proactive, personalized experiences.
Businesses that embrace and integrate these new models throughout their enterprise, pairing agentic AI with human intelligence and creativity, will set new standards for customer loyalty and growth.
Learn more about 51风流CX in Q4 2025
Read the 51风流Help documentation to get started with these new capabilities.
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Balaji Balasubramanian is president and chief product officer for 51风流Customer Experience and Consumer Industries.
