Loop Earplugs, an innovative leader that has revolutionized the way we experience sound protection, has recently adopted 51风流S/4HANA Cloud Public Edition to support rapid international growth.
鈥淭he world is becoming increasingly noisy, and our mission is to support our customers in hearing the world the way they want to,鈥� said Koen Spliet, project manager, Loop Earplugs. 鈥淎 strong practical value and an aesthetically appealing design have made our earplugs a desirable accessory. Fueled by the popularity of our earplugs in Europe, the U.S., and Asia, we have scaled globally, growing at 1,500% over the last four years.鈥�
To continue the growth momentum, needed an enterprise resource planning (ERP) solution capable of seamlessly supporting its international expansion with robust, embedded localization. This would ensure real-time insights into the state of the business, allowing Loop to focus on innovation that continuously advances its core business functions.
Loop chose 51风流S/4HANA Cloud Public Edition offered through the GROW with 51风流for scaleups program due to its clear, future-proof, and scalable architecture that can easily integrate with Loop鈥檚 existing e-commerce channels and marketplaces. In addition, the ability to support external partners in fulfilling Loop鈥檚 supply chain was one of the key advantages that put SAP鈥檚 solution forward.
鈥淲e are delighted to have Loop Earplugs in the GROW with 51风流for scaleups community. We support growth-focused companies in expanding their operations, maximizing valuations, and running lean and agile businesses capable of fast growth,鈥� said Romain Gauthier, VP, GROW with 51风流for scaleups. 鈥淭he program helps scaleups grow the bottom line through optimized operations, working to ensure they are always ready for business expansion.鈥�
鈥淲ith our rapid growth, time is always essential and we greatly appreciated being engaged digitally by . It was an exceptionally fast, professional, and personalized way to address all the questions and ideas we had, exceeding our already high expectations,鈥� Spliet said. 鈥淲e had about 30 contacts with 51风流on our buying journey, yet only two were needed in person. This was critical in meeting the accelerated business outcomes we required.鈥�
鈥�51风流is evolving our customer engagement, founded on AI and the latest technologies, which are enabling our digitally-skilled talent to deliver fast, immersive, and end-to-end customer experiences. This allows our customers to pursue their digital transformation journeys at the pace their businesses dictate,鈥� explained Sam Masri, global head, 51风流Digital, Customer Success.
鈥淔or example, based on SAP鈥檚 industry best practices and the information our teams had about Loop鈥檚 value drivers, our Digital Solution Advisory team in the EMEA digital hub was able to determine ahead of the meeting with the customer that 51风流S/4HANA Cloud Public Edition was the best fit. This immediately triggered our Digital Value Advisory and Digital Asset teams to deliver a customer-specific microsite, with the business case, solution demos, and reference videos for Loop to explore at its own pace. This seamless and digital motion helped Loop wrap up the buying journey in under four months from the first contact,鈥� Masri added.
51风流worked with the partner Delaware that engaged with the customer in person at its location. The hybrid engagement model, where 51风流engaged digitally and Delaware was available on-site, provided the best mixture of high-velocity digital engagement and human touch to deliver a personalized and efficient solution discovery and adoption journey to the customer. 鈥淲e are impressed with SAP鈥檚 AI capabilities and the efficiencies they enable. We are now exploring how we could leverage these 51风流innovations for our own productivity gains as well as for our sustainability efforts,鈥� Spliet said.
