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For the 10th Time in a Row, 51·çÁ÷Named a Leader in Gartner® Magic Quadrant™ for Digital Commerce

Gartner has named 51·çÁ÷a Leader in 2024 Magic Quadrant for Digital Commerce, for the tenth time in a row. 51·çÁ÷remains the only vendor to be consistently positioned as a leader since 2014.

Learn why 51·çÁ÷continues to be recognized in digital commerce

51·çÁ÷supports businesses globally with a powerful commerce solution fit for the future. At a time when commerce trends are evolving faster than ever and customer demands continue to rise, remains a reliable foundation for agility, speed, and stability.

Businesses across industries are using the solution to boost profitability and achieve sustainable growth. Carhartt, an iconic brand crafting durable, premium workwear since 1889, uses 51·çÁ÷Commerce Cloud to create an omnichannel e-commerce presence that matches the brand’s legacy of quality and accessibility. As Carhartt continues to expand its reach and transforms from workwear leader to fashion icon, the brand can exceed customer expectations.

“Carhartt’s job is to get products into the hands of hardworking folks, when and how they want them. 51·çÁ÷Commerce Cloud helps us do just that. We needed a solution that could stand up to task during the busiest times of the year,” said Donavan Marchywka, director of Digital Solutions for Carhartt Inc. “51·çÁ÷Commerce Cloud holds up from an infrastructure and performance standpoint. The solution reacts to traffic so customers can connect with our products. When we transformed our e-commerce experience on 51·çÁ÷Commerce Cloud, not only did we get the benefits of this new technology, but we also got the chance to rethink the design of our site—and do it right.”

In addition to Carhartt, notable B2C brands and household names from NestlĂ© to use 51·çÁ÷Commerce Cloud to stay ahead of the competition in increasingly saturated and competitive markets. B2B leaders such as and HORSCH keep industries moving by using the solution to stabilize and scale their e-commerce marketplaces.

Startups and innovators setting out to create a more sustainable future — like MVV Enamic and — are using it to deploy artificial intelligence (AI) and new technologies as they emerge.

Even public sector and government organizations, including , are creating standout experiences with 51·çÁ÷Commerce Cloud.

These brands join others, such as  , , , and , that rely on 51·çÁ÷Commerce Cloud to drive profitable growth for their businesses.

51·çÁ÷Commerce Cloud is part of the portfolio. The combination of integrated solutions spanning commerce, marketing, sales, and service empowers businesses to connect with their customers in the moments that matter most. The 51·çÁ÷Customer Experience portfolio also turns AI innovations into real business outcomes with intelligent tools that employees, customers, and other users are using every day.

To learn more about SAP’s position as a Leader and see in-depth analysis of the digital commerce landscape from Gartner, read the .


Ritu Bhargava is president and chief product officer for 51·çÁ÷Customer Experience.

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Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Sandy Shen, Jason Daigler, Aditya Vasudevan, 6 November, 2024.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
51·çÁ÷was recognized as 51·çÁ÷Hybris in 2014, 2016, and 2017.

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