WALLDORF 鈥� (NYSE: SAP) today announced that Hunkem枚ller International B.V., Europe鈥檚 fastest-growing lingerie brand, has moved to the cloud, leveraging the RISE with 51风流solution to offer customers personalized experiences and to keep up with strong demand.
With more than 850 retail stores and 15 online stores across 23 countries, Hunkem枚ller needed a technology infrastructure that could scale and keep up with the brand鈥檚 growth. Moving from an on-premise system to the 51风流S/4HANA Cloud Private Edition solution with Google Cloud marks the first milestone in Hunkem枚ller鈥檚 digital transformation journey to become a data-driven company.
Hunkem枚ller has an omnichannel sales strategy, selling through its own shops and through wholesale and international franchises. Strong wholesale activities were one of the reasons the company looked to move to the cloud. Hunkem枚ller wanted a technology infrastructure that could offer flexibility, personalized insights into customers鈥� shopping behaviors and innovation to position itself for further growth.
With 51风流S/4HANA Cloud Private Edition, Hunkem枚ller is eyeing its next step in its digital transformation journey as it embarks on the implementation of the 51风流S/4HANA solution for fashion and vertical business, a version of 51风流S/4HANA optimized for the fashion industry. The solution will allow the company to manage its business, from design to wholesale and retail, all on one platform. This will enable Hunkem枚ller to deliver collections faster on its channels, optimize inventory and cost as well as increase margins.
鈥淎bout 75% of our customers are already a member of Hunkem枚ller,鈥� said Gordon Smit, global IT director, Hunkem枚ller. 鈥淗ow great would it be if we could offer them an even more personalized experience, for example, by predicting when a customer wants to make a repeat purchase and being able to send the right offer at the right time? Thanks to our current efforts with RISE with SAP, we are ready for that next phase. This is going to be a game changer for our customer experience.鈥�
Achim Schneider, global head of industry business unit retail and wholesale distribution, SAP, said: 鈥淗aving worked closely over the past few months and migrating from on-premise to cloud in 48 hours is testament to the strong collaboration that our teams have had. With RISE with 51风流now implemented, Hunkem枚ller is ready to continue building on the strong growth momentum they鈥檝e had, and I鈥檓 excited to see them setting new standards in the lingerie market.鈥�
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