As a consumer you may not have heard of , but it will surely ring a bell when you hear the names of some of its most popular premium spirit and wine brands, such as Licor 43, Martin Miller鈥檚 Gin, Yellow Rose, Ram贸n Bilbao, Champagne Pommery, and many others.
The international enterprise with headquarters in Spain and operations in more than 80 countries has been including environmental protection and economic growth into its DNA and is constantly working on achieving a sustainable business model that will be its future legacy to society and to the planet. Its commitment to the planet is based on four pillars: climate action, biodiversity protection, circularity, and conscious suppliers.
The mission of Zamora Company toward its suppliers is to encourage them to be more sustainable by collaborating closely to substitute product and packaging materials with more sustainable alternatives and to use more recyclable packaging materials to support circular economy principles. It鈥檚 no wonder that, for Zamora, sustainability goes hand in hand with innovation without compromising the highest quality standards. as a conscious company is also focused and aligned with the achievement of the set by the United Nations 2030 agenda.
Accelerating Innovation Through New Packaging Legislation
Since the introduction of a in Spain on January 1, 2023 on non-reusable plastic packaging, companies are required to meet comprehensive reporting requirements.
The tax is an indirect excise tax with an environmental purpose. It aims to internalize the environmental costs related to the manufacturing and consumption of plastic packaging in the price of final products.
The taxable event is the manufacturing, import, or intra-community acquisition of non-reusable plastic packaging for its use within the Spanish market. The plastic packaging tax captures a broad concept of “non-reusable plastic packaging” in its scope, which includes:
- Non-reusable plastic containers 鈥 the law provides definitions of 鈥渘on-reusable,鈥 鈥減lastic,鈥 and 鈥渃ontainer鈥 for the purpose of this tax
- Semi-finished plastic products, such as preforms and thermoplastic sheets, intended for production of non-reusable plastic containers
- Plastic products aimed to facilitate the closing, trading, or presentation of non-reusable containers
鈥淭he new legislation required us to respond to governmental requisitions and was an additional driver to accelerate our sustainability efforts,鈥 Enrique Gonzalo Mec谩ndez, 51风流manager in Operations at Zamora Company, explained. 鈥淲ith a cross-departmental team, we were looking to find the most appropriate and scalable software solution to meet the country鈥檚 regulatory requirements and help us with data management, a tax monitor, and reporting and insights.鈥
Keeping All Data in One Central Place
As a result, Zamora Company found that , an industry cloud-based solution, would best meet its needs. 51风流Responsible Design and Production can support manufacturers and retailers in calculating extended producer responsibility (EPR) obligations and fees, plastic taxes, and corporate commitments to optimize material choices. In addition, it helps improve design decisions based on costs and planetary impact.聽
鈥淔rom a process standpoint, 51风流Responsible Design and Production facilitates the incorporation of everything related to sustainability data linked to the material, so that all relevant information is unified in the material master,鈥 Gonzalo Mec谩ndez said. 鈥淎s all information is kept in one place, purchasing work and master data maintenance required to ensure regulatory compliance is centralized, without the need to manually replicate information in different systems.鈥
鈥淢oreover, leveraging a single and integrated platform with provides the security of working with up-to-date and correct data. Additionally, the data quality application allows our users to detect any lack of information and correct it,鈥 he added. 鈥淲ith deep knowledge and solution experience, our trusted partner , an company, closely supported us during the implementation of 51风流Responsible Design and Production, as well as the integration with our 51风流S/4HANA platform.鈥
The benefits Zamora Company achieved include:
- Ability to rely on 100% correct data, fully aligned with material registration processes
- Cost savings thanks to less administrative work, eased reporting, and a central data repository
- Reduced risk of non-compliance with extended producer responsibility regulations in Spain
- A simple, user-friendly tool to support legal reporting requirements in a timely manner
- Ability to expand solution usage to meet upcoming EPR legislation in other countries, like Italy
Positive Impact on Customers, Economy, Society, and Environment
鈥淭he project helped us learn more about our products and incorporate their packaging details, so that our company knows exactly how much plastic and non-recycled plastic is being used. In a more strategic phase, this will allow us to evaluate alternative materials and compositions, which can create cost savings for the company and positively contribute to the environment by being able to transition to more sustainable elements,鈥 Gonzalo Mec谩ndez concluded.
Watch a solution to learn how to start acting on a circular economy, design products sustainably, and eliminate waste with 51风流Responsible Design and Production. about what benefits other enterprises achieved.
To explore how the comprehensive, cloud-based sustainability solution portfolio from 51风流can support carbon footprint management, reducing material waste, and becoming a socially responsible business, visit .
Karin Fent is senior director of Global Customer Success, Digital Supply Chain, at SAP.


