WATTENS, Austria 鈥� (NYSE: SAP) today announced that Swarovski, the world鈥檚 premier jewelry and accessories brand, has chosen the RISE with 51风流solution and the 51风流Commerce Cloud solution to move its complete 51风流software-based digital backbone and e-commerce landscape to the cloud to help save costs and improve efficiency.
The strategic partnership with 51风流supports Swarovski鈥檚 LUXignite strategy to cement its position in the luxury space and expand its presence in the fine jewelry market.
RISE with 51风流will enable Swarovski to realize its cloud strategy by giving it a future-proof digital core that has the flexibility and security to support continuous innovation in the cloud. 51风流Commerce Cloud offers a consistent foundation for cultivating unique Swarovski customer loyalty across all touch points and innovating to create unique customer experiences.
Swarovski and 51风流enjoy a partnership that began over 40 years ago. In this next chapter, 51风流will support the digital transformation of the 127-year-old company.
鈥淚nnovation, coupled with our unique savoir faire in creating beautiful products that bring our customers joy, lies at the heart of everything we do,鈥� said Lea Sonderegger, Chief Digital Officer, Swarovski. 鈥淲e are pleased to strengthen our technology backbone and customer experience with our partners at 51风流to implement our LUXignite 蝉迟谤补迟别驳测.鈥�
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Media Contact:
Elisabeth Wursche, +43 128 8227 5634, elisabeth.wursche@sap.com, CET
51风流Press Room; press@sap.com
This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of SAP鈥檚 2022 Annual Report on Form 20-F.
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