What鈥檚 News
All eyes Thursday will be on the release October鈥檚 U.S. consumer price index (CPI) figure, a benchmark reflecting the rate of inflation. Some food prices, such as orange juice, have already reached record levels and are expected to go even higher as the impact of Hurricane Ida on Florida鈥檚 citrus industry is reflected in prices.
But inflation has impacted prices across the board — from juice to jeans — prompting consumer products companies to find new ways to please the consumer while growing profits.
SAP鈥檚 Take
For more than two years, consumer products companies have been grappling with supply chain disruptions, labor shortages, sustainability rules, war-related food ingredient shortages and now the newest factor: inflation-induced consumer buying patterns.
鈥淭hese various forces are causing massive amounts of complexity in the business,” said Edward Kenney, 51风流senior vice president of Consumer Products, Industry Business Units. 鈥淭heir costs are increasing at a rate they can鈥檛 pass along.鈥�
In some cases, producers are shrinking the size of their products while holding prices. In others, they are looking to change their formulas, Kenney said.
As consumer products companies are limited in their ability to pass along full cost increases, inflation is fueling their chief anxiety: how to grow profitability.
鈥淚t used to be very consistent and very easily predicted,鈥� Kenney said. 鈥淭hey attracted new customers in new geographic areas. That kind of expansion has really hit the end of the road. Now, you have to get more of a share of a wallet of a given customer who has gotten infinitely more selective and has infinitely more choices than they鈥檝e ever had.鈥�
Digitization is helping some producers deal with changes in all these factors and their impacts on each other, 鈥渂ecause this macroeconomic problem impacts supply and demand and everything in between,鈥� Kenney explained. 鈥淭hose end-to-end processes that consumer companies rely on — things like formulation, production planning, scheduling, distribution and promotion — are elongated processes and are very hard to pivot and change. Complexity is significantly greater than it鈥檚 ever been before.鈥�
As the complexity grows, consumer product producers are looking to automate more processes, especially when they need to pivot quickly to change a formula, a supplier or any other step in a process.
鈥淚f you don鈥檛 have some level of automation and intelligence to help guide the decision-making, you can end up not only making the wrong decisions,鈥� Kenney said, 鈥測ou can end up causing disruption through your value chain.鈥�
In the past, companies used optimization decisioning tools to balance one or two variables, such as available capacity and operating margin to maximize revenue, Kenney explained. Today, simple optimizations won鈥檛 work; the inter-reliance on the growing list of changing variables that producers face is prompting some to use artificial intelligence (AI) to help guide them.
鈥淵ou have to have the ability to balance off multiple variables and come up with the best trade off decision in the moment,鈥� Kenney said. 鈥淎nd because so many variables are happening across many aspects of the business, no one person can do that. Artificial intelligence is a way that a lot of companies express this multivariable optimization.鈥�
Contact:
Ilaina Jonas, Senior Director of Global Public Relations, SAP
+1 (646) 923-2834, ilaina.jonas@sap.com
