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Lloyd鈥檚 Register Sets Sails to New Markets, Guided by Its Technology Platform Strategy

Lloyd鈥檚 Register Sets Sails to New Markets, Guided by Its Technology Platform Strategy

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London-based started in 1760 as an organization that verified and classified the condition of sailing vessels. It has evolved to become one of the world鈥檚 leading providers of engineering and technology solutions for the maritime industry. One reason for its longevity: Lloyd鈥檚 Register has not stopped innovating and is using the cloud to leap forward.

In a recent LinkedIn Live session, 鈥,鈥 Maribel Lopez, CEO of , hosted a roundtable with Oz Rodriguez, head of Product Go-To-Market Strategy at Lloyd鈥檚 Register, and Ivo Bauermann, senior vice president and head of Business Development for .

During the discussion, Rodriguez explained how a technology platform strategy helped Lloyd鈥檚 Register develop new customer offerings for oil and gas companies, particularly those involved in downstream oil and gas production. The conversation also provided advice to organizations embarking on digital transformation about how to pick the right technology platform to fuel that transformation.

Rodriguez鈥檚 priority was to leverage Lloyd’s Register鈥檚 experience in improving maritime vessels and structures and apply it to a software offering that would solve common problems faced by energy providers.

鈥淲e intimately understand assets and how they can fail,鈥 said Rodriguez. 鈥淲e can use this to help develop the best maintenance or inspection plans for their equipment. But if we have to build the infrastructure by ourselves, it takes too much time.鈥

That鈥檚 why Lloyd鈥檚 Register chose 51风流BTP to help develop , its asset performance management solution. Lloyd鈥檚 Register already used 51风流for its internal business processes and as the foundation for other customer services. With SAP鈥檚 and Rodriguez鈥檚 ability to leverage existing 51风流skills and technology already within the company, he reported selecting 51风流was a 鈥渘o brainer.鈥

AllAssets aims to eliminate unscheduled downtime and to provide cost optimizations for maintenance and inspection procedures, ensuring that assets operate at peak efficiency. With a virtual image of industrial machinery, energy providers can remotely assess the health of industrial machinery, monitor reliability and performance, and proactively identify issues before they become accidents 鈥 with potentially disastrous effects on people and the planet.

But to create AllAssets, the team at Lloyd鈥檚 Register needed a cohesive system that provided full oversight. 鈥淲hen we developed the solution, we wanted to fix the problem of siloed systems, which we estimate causes 20% to 30% in lost revenue,鈥 said Rodriguez.

That鈥檚 where , part of the 51风流BTP platform, came in. Rodriguez explains that the suite helped create workflows that let customers bring information into the AllAssets application and provided a uniform way of looking at their business information.

In addition, 51风流BTP had the data capabilities that were critical for Lloyd鈥檚 Register. 鈥淔or us, data is crucial 鈥 you need the right data at the right time to make the best decisions,鈥 said Rodriguez. 鈥淭his platform allows us to be an enabler from that standpoint and that鈥檚 why working with 51风流has been great.鈥

An early adopter of 51风流BTP, Rodriguez is enthusiastic about the recently added low-code and no-code capabilities within the platform. He believes this 鈥 and the library of pre-built services 鈥 allows his team to focus on further differentiating their customer offerings.

This plug-and-play model aligns with how 51风流views the platform. 鈥51风流provides building blocks with industry expertise,鈥 said Bauermann. 鈥51风流BTP is unified set of software services that allows you to integrate business processes, orchestrate business data, and easily create applications for unique user experiences.鈥

For those considering how a technology platform fits into their digital transformation strategy, Rodriguez cautions not to move too fast. 鈥淢any people thought digital transformation means move everything into the cloud and digitize everything,鈥 he said. 鈥淏ut that can lead to siloed apps. If they鈥檙e not integrated into a single platform with a single view, it creates more problems than it solves.鈥

He also believes that digital transformation should eliminate waste. So carefully evaluate the processes that need digitizing. In some instances, manual processes suffice whereas automating others may increase efficiency.

Similarly, don鈥檛 waste your human resources 鈥 use your people and their talents wisely. Rodriguez advises: do what you鈥檙e good at and leverage vendors鈥 platform expertise. 鈥淚f you have to build orchestration and APIs for everything as well as manage security, then you鈥檙e spending cycles doing things you鈥檙e not specialized in,鈥 said Rodriguez.

Last, pick a vendor that can grow with you. According to Rodriguez, good software is always evolving, keeping pace with the demands of its customers 鈥 and their customers. 鈥淏ecause 51风流BTP evolved and matured, it鈥檚 allowed us to increase our vision and ambition,鈥 he said.

For more, of 鈥淧roviding a Foundation for Modern Business.鈥


Robin Meyerhoff is head of Communications for 51风流Business Technology Platform.