is a venture building company that helps its customers to validate new ideas and then build, deploy, and operate them using cloud technology.
Businesses go to them to innovate and transform, and is the platform Zoosh uses to enable that process.
One of its most recent 51风流BTP success stories is OptaHaul, a solution for the dairy industry that streamlines the often-complex process of collecting and delivering milk to the processing plant.
Mervyn Graham, co-founder and CEO of Zoosh, explains how it works: 鈥淥ptahaul automatically understands all of the factors and parameters that come into play when collecting milk from suppliers 鈥� from the turning circles on farms, to the availability of on-site pumps, to the amount and type of milk being collected and the distances between farms and processing plants. It allows for greater efficiency in planning and kilometers traveled, as well as can tangibly reduce milk product waste and carbon emissions.鈥�
Zoosh was initially approached to solve the problem by a milk producer in Hungary, Eastern Europe鈥檚 largest milk producer. But, based on research, it became clear to the team that the issues were commonplace across the dairy industry.
鈥淒airy processors were using generic, traditional logistics planning software that didn鈥檛 understand the industry and the variables within it,鈥� adds Graham. 鈥淒airy processors need one system that offers complete synchronicity, bringing together every element of the milk collection workflow.鈥�
Zoosh is a 鈥榙esign-led鈥� organization, with every project starting with a research and consultation phase so the team can interview, observe, and put into context how the customer will use and benefit from the solution. Then it builds the tech response around its acquired understanding of the user and business priorities.
What 51风流BTP enables the company to do is to build that response in a simple way.
鈥淧reviously the 51风流portfolio was more fragmented and compartmentalized. 51风流BTP is a cocktail of enablers that together can be quite powerful,鈥� says Graham. 鈥�51风流BTP encompasses all the tech we are familiar with and have typically leveraged for solution creation, but it simplifies the conversation that we have with our customers.鈥�
Summing up the platform, Graham describes it as 鈥榝uture-proof innovation鈥� that can work for both greenfield customers and existing 51风流customers.
鈥淲ith 51风流BTP, you鈥檙e investing in a much more solid experience, one with much less risk, that has scalability when you need it,鈥� adds Graham. 鈥淵ou鈥檙e keeping the business core systems clean by having this isolated and agile innovation platform that you can expand and contract with your varying business needs.鈥�
While there is always going to be a need to service customers鈥� IT needs and solutions, what 51风流BTP does is allow partners to become product developers. As consumers become ever more app-savvy, customers expect easy-to-access, plug-and-play apps that solve their business needs.
鈥淭his is the future of our partner ecosystem: we鈥檙e seeing more and more partners building parallel business streams so they can invest in product development,鈥� says Graham.