WALLDORF 鈥� During earnings on July 21, 2021, (NYSE: SAP) announced that the National Basketball Association (NBA) will leverage the RISE with 51风流offering to facilitate the global sports and media business鈥檚 ongoing cloud evolution.
As part of the deal, the NBA will migrate its cloud-based 51风流software environment, including 51风流S/4HANA Cloud, to Microsoft Azure.
With this new environment, the NBA plans to continue modernizing and consolidating critical business processes to operate more efficiently, power several direct-to-consumer and fan engagement initiatives, and support the league鈥檚 international growth strategy.
鈥淭he NBA and 51风流have a strong history together that we aim to build upon with this latest cloud-driven initiative,鈥� said Krishna Bhagavathula, chief technology officer and senior vice president for the NBA. 鈥淩ISE with 51风流is an important offering that will support the NBA鈥檚 cloud strategy and vision.鈥�
鈥淭he NBA has consistently delivered cutting-edge experiences for fans powered by industry-leading innovation in sports and entertainment,鈥� said Lloyd Adams, 51风流North America senior vice president and managing director of East Region. 鈥淲e look forward to helping the NBA continue its impressive cloud transformation strategy via RISE with SAP.鈥�
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