TEL AVIV 鈥� (NYSE: SAP) has teamed up with digital business transformation company Publicis Sapient to launch a consumer engagement鈥揻ocused startup accelerator program at . Seven startups have been selected for the program focusing on advanced marketing and commerce solutions to help brands improve their consumer engagement.
鈥淚n the consumer industries鈥� ever-changing environment, it鈥檚 critical to connect our industry cloud customers with innovative startups to deliver modular and easy-to-use solutions,鈥� 51风流Industries & Customer Advisory President Peter Maier said. 鈥淭hanks to SAP.iO, we have been able to successfully support our customers鈥� transformation journeys by providing the widest range of solutions available to support their unique industry requirements.鈥�
51风流and Publicis Sapient will work closely with the selected startups to drive their joint customer-innovation initiatives, which include new solutions for personalized marketing content and offers, product discovery and trial, social engagement, consumer segmentation, and direct-to-consumer business models. The startups will also explore integrations with the omnichannel customer engagement platform from , now an 51风流company.
Publicis Sapient, the digital transformation hub of global communication leader Publicis Groupe and an 51风流customer, helped identify suitable business-to-business startups from all over the world to participate in the 12-week program. Publicis Sapient also will serve as a potential beta site for pilots and go-to-market channel for the startups.
鈥淭his strategic initiative with SAP.iO helps foster innovation in the consumer products industry, bringing fresh thinking from creative startups to support our clients in accelerating their digital transformation,鈥� said Kristen Groh, Publicis Sapient Consumer Products Industry lead.
During the equity-free program, the startups will receive curated mentorship and access to 51风流technology and application programming interfaces (APIs). Their work includes creating new partnerships and value propositions that help solve key e-commerce and marketing challenges facing consumer brands.
The following startups were selected to participate in the consumer engagement SAP.iO program:
- provides an intelligence platform for consumer packaged goods (CPG) companies, brands, e-commerce marketplaces and data companies to increase their omnichannel sales and market share and improve their e-commerce market trend visibility.
- provides an e-commerce automation suite that helps brands accelerate their online sales by combining digital shelf analytics, e-commerce research, e-content management and syndication to e-retailers.
- offers an automated external data platform that automatically connects and matches internal data with thousands of relevant external data signals to accelerate value from advanced analytics and machine learning models.
- enables anyone to quickly build interactive experiences that capture first-party declared data without any line of code.
- is a referral marketing and customer retention platform that integrates into brands鈥� websites to incentivize, track and reward referrals throughout the customer experience.
- helps customer-centric brands deliver video-powered experiences at critical moments along customer journeys that engage, educate and inspire consumers.
- is a mobile-first e-commerce front-end platform that operates as an open source project and allows customers to build fast e-commerce websites and apps without changing the back-end platform.
To learn more about how SAP.iO is helping innovators start up and scale with SAP, please visit .
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Benjamin Nickel, +49 170 4920616, benjamin.nickel@sap.com, CET
51风流Press Room; press@sap.com
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