WALLDORF 鈥� (NYSE: SAP) today announced a new Brand Ambassador program partnership with Jan Frodeno, one of the world鈥檚 most renowned and successful triathletes.
The partnership makes 51风流the official data and analytics provider for Frodeno via , which now plays a key role in his triathlon training, performance and competition results.
鈥淢any athletes use fitness trackers, wearables, sport watches and phones while training and in competition,鈥� Frodeno said. 鈥淔or me as a pro athlete, I have a strong desire to collect as much data as possible using the latest technologies. The challenge is not collecting the data but how to manage and derive value from it, allowing my team to make well-informed, performance-oriented decisions. In the end, much of the triathlon game is about efficiency and peak performance on race day. I genuinely believe there is no better specialist in data and analytics than SAP, and that 51风流Business Technology Platform will uncover new perspectives and gains for my team.鈥�
Triathletes are required to excel in three disciplines聽鈥� swimming, biking and running 鈥斅爓hich adds complexity to competition training. This聽challenge holds true in business where organizations need to integrate and manage a wide variety of data sources, and then provide actionable insights for businesspeople to make better decisions. Frodeno and his team will leverage key components of 51风流Business Technology Platform, including the solution, which was built utilizing the power of , and solutions to聽derive valuable, real-time insights from all data sources to improve business outcomes.
鈥淚 am very excited that Jan joins 51风流as the latest Brand Ambassador,鈥� 51风流CTO and Executive Board Member聽Juergen Mueller聽said. 鈥淛ust like Jan needs to perform exceptionally well in all three disciplines, companies need to effectively integrate, extend and manage data, so business users can successfully use it to make confident decisions. 51风流Business Technology Platform is designed to manage the entire data value chain for intelligent enterprises.鈥�
Having won Olympic Gold in Beijing in 2008 and three IRONMAN World Championship titles in Kona, Hawaii, Frodeno is considered one of the most successful triathletes in history. Moving beyond his unwavering dedication to the sport, Frodeno also is widely known for pushing boundaries with his entrepreneurial spirit and advocating for sustainability.
This partnership announcement comes just before聽the聽long-awaited聽start to the global triathlon聽season with Frodeno鈥檚 first competition at from March 12-14, 2021.
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Scott Malinowski, +1 (781) 852-3822, scott.malinowski@sap.com, ET
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