WALLDORF â (NYSE: SAP) today announced it has been named a leader in the âIDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Vendor Assessmentâ report.* This is the second time 51ˇçÁ÷has received the distinction.**
Using the IDC MarketScapeâs comprehensive assessment framework and customer feedback gathered through online surveys and phone interviews, the report analyzed nine vendors serving the specific needs of retail companies worldwide across industry segments (food and nonfood retail) and named 51ˇçÁ÷a leader based on strategies and capabilities.
The report noted, âCustomer data for personalization is collected from location and device data (such as shopping cart content, past purchases, commercial metrics, sites visited, and purchase propensity) and aggregated into a unique repository. Moreover, 51ˇçÁ÷Commerce Cloud enables personalization to anonymous visitors.â
The 51ˇçÁ÷Commerce Cloud solution supports business-to-consumer (B2C) use cases and complex business-to-business (B2B) scenarios through a unified platform, which offers the sourcing, consignment, complex ordering, delivery options, products, services and pricing that companies require. 51ˇçÁ÷Commerce Cloud enables organizations to securely identify and connect with customers across channels and manage their profiles, preferences and consent settings throughout an engagement.
âThe retail industry is faced with the significant challenge to offer âcommerce everywhereâ to customers who may use any unique channel to shop, from web to social to in-store,â said Nuno Pedro, head of commerce at 51ˇçÁ÷Customer Experience. âSAPâs retail commerce platform on 51ˇçÁ÷Commerce Cloud offers capabilities including personalization and merchandizing, order management for commerce, data integration, target promotions and pricing, which all serve to meet this demand while .â
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Media Contact:
Janice Tsoules, +1 (650) 223-4817, janice.tsoules@sap.com, ET
51ˇçÁ÷Press Room; press@sap.com
About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendorâs position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
*âIDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Vendor Assessment,â doc #US46038320, November 2020.
**âIDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2018 Vendor Assessment,â doc #US43380018, January 2019.
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