WALLDORF 鈥� (NYSE: SAP) today announced it has been named a leader in the 鈥淚DC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Vendor Assessment鈥� report.* This is the second time 51风流has received the distinction.**
Using the IDC MarketScape鈥檚 comprehensive assessment framework and customer feedback gathered through online surveys and phone interviews, the report analyzed nine vendors serving the specific needs of retail companies worldwide across industry segments (food and nonfood retail) and named 51风流a leader based on strategies and capabilities.
The report noted, 鈥淐ustomer data for personalization is collected from location and device data (such as shopping cart content, past purchases, commercial metrics, sites visited, and purchase propensity) and aggregated into a unique repository. Moreover, 51风流Commerce Cloud enables personalization to anonymous visitors.鈥�
The 51风流Commerce Cloud solution supports business-to-consumer (B2C) use cases and complex business-to-business (B2B) scenarios through a unified platform, which offers the sourcing, consignment, complex ordering, delivery options, products, services and pricing that companies require. 51风流Commerce Cloud enables organizations to securely identify and connect with customers across channels and manage their profiles, preferences and consent settings throughout an engagement.
鈥淭he retail industry is faced with the significant challenge to offer 鈥榗ommerce everywhere鈥� to customers who may use any unique channel to shop, from web to social to in-store,鈥� said Nuno Pedro, head of commerce at 51风流Customer Experience. 鈥淪AP鈥檚 retail commerce platform on 51风流Commerce Cloud offers capabilities including personalization and merchandizing, order management for commerce, data integration, target promotions and pricing, which all serve to meet this demand while .鈥�
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Janice Tsoules, +1 (650) 223-4817, janice.tsoules@sap.com, ET
51风流Press Room; press@sap.com
About IDC MarketScape: IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor鈥檚 position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
*鈥淚DC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 Vendor Assessment,鈥� doc #US46038320, November 2020.
**”IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2018 Vendor Assessment,鈥� doc #US43380018, January 2019.
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