Social signaling is the theory that we buy certain things based on the message they tell the world about us or the social status associated with the products. Today, consumers consider the consequences of their spending habits and how their purchases directly reflect their own personal, deep-seated beliefs.
Being a brand known for having quality products is no longer enough to win new consumers. Nowadays, consumers are looking for products and brands .
Noticing , companies from all sectors are getting on the sustainability path. A 40-year-old steel company based in Brazil is proud of its decision to diversify its operations and expand sustainability through dynamism and excellence. Considered a regional leader in the steel sector, Grupo A莽o Cearense is one of the largest recyclers in Brazil, using scrap in its steel production process that has a production capacity of 1,000,000 tons per year in 2019.
Revitalizing Existing Processes
Serving 16,000 active customers throughout the country, the company understood the importance of transforming administrative, commercial, and industrial budgeting processes in order to stand out and be recognized as the best company in production, commercialization, and steel distribution in Brazil.
Working with 51风流partner Solveplan, an expert in financial planning and analytics, Grupo A莽o Cearense modernized its entire budget planning process. Solveplan was responsible for the execution of the project, helped by the 51风流BusinessObjects Business Intelligence suite.
51风流Analytics Cloud was chosen to meet the needs of the budget planning process. It was used to build a strong and flexible platform that could raise historical system data for desired insights associated with a budgeting tool.
Reaping the Benefits of Continued Advancement
According to Manuel Robalinho, 51风流Analytics Cloud consultant, 鈥淕rupo A莽o Cearense uses 51风流Analytics Cloud to manage and streamline the company鈥檚 budget processes and operations. Thanks to this unique platform, we鈥檙e able to spend less time on budget processes and more time on scenario analysis to improve future sales and margin results.鈥�
With the planning capabilities in 51风流Analytics Cloud, Grupo A莽o Cearense was able to optimize the distribution of its budget across many companies and operation areas. A decrease in time spent reviewing budget processes was made possible, culminating in the:
- Development of a decentralized corporate tool to collect information for Grupo A莽o Cearense’s monthly budget that decreased the time required to draft a budget by approximately 67%
- Creation of a participatory forecast that boosted confidence in the development of budgets through credibility, accountability, and auditing
- Accessibility to external payroll and vacation registration systems providing easy availability to planning information
- Provision of simple and affordable performance indicators for top management
- Enablement of access to auditable values in one unified system
Paving the Way for the Future
Grupo A莽o Cearense has no plan to stop when it comes to its positive impact on the environment and advancement in its business practices. A few things on the horizon include using artificial intelligence (AI) and machine learning in customer credit control and introducing 51风流and deep learning technologies for automated scrap metal classification. The future is looking bright for Grupo A莽o Cearense indeed.
To learn more about Grupo A莽o Cearense鈥檚 future business plans, review its .
