WALLDORF 鈥� (NYSE: SAP) today announced it moved up two spots to No. 18 in the聽聽report by global brand consulting company Interbrand, boosted by its response to the COVID-19 pandemic.
The ranking puts 51风流in the top 20 among four other technology companies 鈥� Apple, Amazon, Microsoft and Samsung 鈥� that have achieved brand value growth over 2019.聽SAP鈥檚 brand value rose 12 percent over a year ago to an estimated US$28 billion. SAP鈥檚 brand value increase outpaced the aggregate value of the Top 100 Best Global Brands, which grew 9 percent.
鈥淭his year, empathy and agility weighed more heavily as attributes in accordance with the unique environment in which businesses operate,鈥� 51风流Chief Marketing Officer Alicia Tillman said. 鈥淧urpose has always been our North Star, and this endorsement shows that the world continues to take notice of SAP鈥檚 technology, services and unwavering commitment to truly help the world run better and improve people鈥檚 lives.鈥�
According to this year鈥檚 report, companies鈥� responses to the economic effects of COVID-19 separated strong brands from the rest. Moreover, the pandemic accelerated digital transformation trends, such as cloud-based technology, reinforcing the dominance of technology-first brands. 鈥淎s the pandemic and wider social outrage exposed fault lines in society and polarized people further, we see a similar divergence in the Best Global Brands with 43 percent of brands growing, and 57 percent declining in value (vs 29 percent declining in 2019),鈥� the report said.
When the pandemic first began to impact citizens and businesses, 51风流was one of the first enterprise software companies to offer solutions and support across 25 industries to help with supply chain disruption, remote work and maintaining positive customer experiences. To address the challenges companies are facing,聽51风流and its partners provided聽聽to help employees, customers and business operations stay up and running in this rapidly changing environment.聽As part of its commitment to fighting injustice and advancing racial equality, 51风流also launched the聽聽program. This program is designed to promote small, Black-owned businesses, which have been impacted by the shutdown caused by the pandemic, with social media and advertising support.
鈥�51风流has made solid progress on its internal dimensions of brand leadership in 2020,鈥� said Interbrand Chief Executive Officer, NA, Daniel Binns. 鈥淟eaning into its purpose, it has continued to demonstrate a commitment to its employees and communities in a year when this has mattered more than ever.鈥�
Only 41 brands from the year 2000 ranking remain on the list today.
Visit for more information on solutions and resources from 51风流and its partners that can help companies move forward from COVID-19.
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About SAP
SAP鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an SAP庐 system. Our machine learning, Internet of Things (IoT) and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 51风流helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees and thought leaders, 51风流helps the world run better and improve people鈥檚 lives. For more information, visit .
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