These days there are many well-deserved messages of thanks going out to medical workers and hospital staff around the world in nations hard hit by COVID-19.
It is critical to also acknowledge the truck drivers, warehouse workers, and logistical staff who keep delivering food, medical supplies, medicine, and other essentials during these challenging times.
With Europe on the brink of recession as businesses struggle to keep going and healthcare systems are stretched to the hilt, the necessity for effective transportation channels and efficient supply chains is greater than ever before.
鈥淒uring COVID-19, logistics plays a vital role in delivering the essentials to isolated communities,鈥� says Martynas Sarapinas, CIO at Girteka Logistics, one of Europe鈥檚 largest trucking companies. 鈥淲e have 14,000 dedicated truck drivers working relentlessly to keep supply chains going.鈥�
Sarapinas is referring to the during the crisis.
People-Focused
鈥淭ruck drivers are in an exceptionally difficult situation,鈥� Sarapinas says. 鈥淟ike most people, they want to stay home safe with their families, but with closed borders across Europe, it鈥檚 impossible to say when they can make it home鈥�
The company has always taken pride in caring for its employees and providing opportunities to educate and develop people. Girteka鈥檚 Drivers Academy not only teaches employees to drive safely and sustainably, it aims to make each driver a company ambassador.
Long-Term Strategy
Europe鈥檚 trucking industry is old-fashioned and highly fragmented. Over 90 percent of companies operate less than 10 trucks, while only one percent operate more than 50 trucks. In order to achieve its ambitious vision to become the first European company with 10,000 of its own trucks, Girteka Logistics has chosen to remain asset-heavy in a trucking world that functions mostly through third-party service providers.
The company鈥檚 7,400 trucks and 7,800 trailers transport 730,000 full truckloads per year. By maintaining control of their assets, the company can greatly reduce complexity for customers. Instead of frantically tracing shipments through a myriad of different service providers and subcontractors, Girteka Logistics maintains full control over an order.
The other key element in the company鈥檚 long-term strategy for success is the implementation of a fully integrated, end-to-end transportation solution with .
鈥淥ur customers expect us to deliver consistent quality at an acceptable price, and to do that, we need real-time visibility across the entire logistics value chain,鈥� Sarapinas explains.
For Girteka Logistics, creating a solid digital foundation is tomorrow鈥檚 target. Digital technology is the foundation for everything the company does, from upskilling people to meeting customer expectations to becoming more sustainable. Having fully integrated and automated systems and processes will relieve the workforce of repetitive tasks and free them up to gain real-time control of operations.
Purpose Is the New Normal
While Girteka is clearly focused now on dealing with the challenges of COVID-19, its long-term focus on digital integration will help ensure that the company is well poised for success after the crisis. Other global challenges including climate change are not disappearing because of the pandemic.
鈥淥ur job during the crisis is to deliver essentials like food and medical supplies while making health and safety measures for our 18,000 colleagues our top priority,鈥� says Sarapinas. 鈥淥ur people have a new sense of purpose as they realize their work is essential for keeping supply chains up and running.鈥�
In the meantime, Sarapinas is following some good advice from Winston Churchill to .
To achieve the company鈥檚 ambitious business goal and reshape a traditional industry, Girteka Logistics is moving ahead with plans to digitize its entire business to scale growth.
鈥淲e鈥檙e implementing an end-to-end digital solution to become a ,鈥� Sarapinas says. 鈥淎fter the crisis, businesses will be reevaluating their supply chains and business models. We don鈥檛 know exactly how companies will operate differently, but we do know we鈥檒l have the digital foundation to meet any expectations customers may have tomorrow.鈥�
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